Customer relationship management (CRM) is a business strategy that spans your entire organization from front-office to back-office. It is a commitment you make to put customers at the heart of your enterprise. The right CRM strategy and solutions can help you securely, reliably and consistently:

Delight your customers every time they interact with your business by empowering them with anytime, anywhere, and any channel access to accurate information and more personalized service.
Reach more customers more effectively, increase customer retention and boost customer loyalty by leveraging opportunities to up-sell and cross-sell and driving repeat business at lower cost.
Drive improvements in business performance by providing your customers with the ability to access more information through self-service and assisted-service capabilities when it is convenient for them.
Enable virtualization in your enterprise as more of your people and resources extend beyond your offices and around the world.
Balance sophisticated functionality with rapid implementation and effective support for a faster return on your CRM investment.
Avaya™ CRM solutions offer tools that can help you empower your customers, employees and partners, build strong business relationships, improve your bottom line and differentiate your business. They deliver just what you need to win in today's challenging customer economy where customers control the relationship. With customers in control, it is the experience you are delivering across every channel and touch point that really matters. These experiences will determine whether the value of your company and your bottom line profitability increase.

"Avaya CRM—simply the best way to find, track and keep customers."

Ron Peterson
Telecom Manager, AT&T

Why Avaya CRM Solutions
Focus on Communications—Our comprehensive CRM portfolio and our strategic alliances with market leaders can power your enterprise and help improve business performance.

Strong Worldwide Presence—With a clear and strong heritage in the communications space, Avaya brings experience and expertise virtually unmatched in the industry.

Leading Contact Center Technologies—Our solutions combine multimedia integration, self-service and process automation, efficient and effective contact routing and work distribution engines, excellent service level management capabilities, data integration, and powerful management and reporting solutions.

Strong Focus on Customer-Driven Processes—We provide support for best-practice CRM and contact center management, customer segmentation strategies and commitment management for delivery and fulfillment that can help increase customer loyalty.